This Analytics Report was developed during a semester-long service project for my Social Media Analytics class. We partnered with the Texas State Alumni Association to evaluate and create content for their chosen social media platforms. The primary platforms utilized by the Alumni Association are Facebook, Instagram, and LinkedIn.
Working in a team of three, we collaborated to create analytics reports that broke down top performing posts, total reach and interractions, and trends that helped content perform well. We compiled data into three individual analytics reports, and then developed a final analysis of the Alumni Association’s presence on social media platforms.
